Private Car (MHR) Insurance
Target market
Private Car MHR is available online, face to face, and over the phone with Comprehensive, Third-Party Fire and Theft cover available.
Characteristics of target market
- Customers who are residents of England, Scotland, Wales and Northern Ireland and where the vehicle is registered in the UK.
- Customers who are aged between 21 and 81 years old.
- Customers who want annual (12 months) insurance cover.
- Customers who require Comprehensive or Third Party, Fire and Theft (TPFT) cover.
- Customers who hold a Full UK or EU licence.
- Customers who do not have a non-motoring conviction.
- Customers who have less than 4 combined minor motoring conviction within the last 5 years.
- Customers who have less than 4 fault/non-fault claims within the last 5 years.
- Customers whose vehicle age is no more than 30 years.
Objectives, needs and interests of the target market. This Product:
- Can be written on private cars valued up to £75,000 for Comprehensive cover.
- Provides cover for up to the market value of the vehicle at the time of accident, loss or theft and liability to others.
- Accepts various uses such as; Social Domestic and Pleasure (SDP), SDP + Commuting only, Class 1 and Class 2.
- Provides cover against third party claims that arise from the use of the vehicle, for accidental damage and damage caused by fire and theft.
- Provides cover when the vehicle is being driven in the EU or any other country which has agreed to follow the EU Directive on Insurance of Civil Liabilities for up to 30 days per year.
- Provides Driving Other Car (DOC) cover where applicable (main driver only, over 25 years old with a full licence for 5 years plus).
Unsuitable for:
- Drivers who do not require insurance for a private car.
- Drivers who hold a provisional licence.
- Any driver who wishes to have “laid up cover” for their vehicle.
- Drivers who wish to have policy on a short-term cover basis (i.e. less than 12 months).
- Any driver who wants to use their vehicle for business use exceeding Class Two i.e. Class Three, Hire and Reward or for Delivery services.
- Drivers living outside the UK.
- Drivers who have had a previous policy cancelled by an insurer or declared void.
- Drivers looking to insure a high value vehicle that is in excess of £75,000.
- Any driver looking to insure a heavily modified vehicle.
- Drivers declaring a high-profile occupation i.e. Professional Footballers, Actors, Musicians, Diplomats etc.
- Drivers looking to gain insurance without a fixed abode.
CMA NCD Protection
