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TRiCE: 'Barking Mad' Consumer Campaign

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Our TV commercial has received a fair amount of media attention already and you may be wondering why we chose to break with convention and feature an unusual subject matter for our advert?

This is known as ‘Puppy Play’ and it’s received a fair amount of media attention recently, with 12,000 people in the UK said to participate in role-playing as a ‘puppy’.

You may be wondering why we chose to break with convention and feature an unusual subject matter for our advert?

That’s easy – firstly, we are Markerstudy after all, and secondly, we’re deliberately seeking to spark debate and get tongues wagging... You’re probably discussing it with your colleagues at this very minute?

If you didn’t know, it’s called ‘Puppy Play’ and 12,000 people in the UK are said to participate in role-playing as a ‘puppy’.

TRiCE is a different way to buy insurance. And puppy play is a different way for some people to express themselves. The TRiCE app gives everyone more time to enjoy their spare time, whatever they may choose to do!

Enjoy watching! And you might like to share it with your social network, too. As always, we would love to hear your feedback.

And as an added incentive, the first 50 responses will receive a TRiCE Frisbee (like the one in the ad)!

WATCH OUR TV CAMPAIGN

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